About Us
More than a decade of craft in pursuit of a scent
Royal Platinum was founded by SR Kozmetik in 2014 with the aim of turning desires and emotions into experience.
Our Story
From Istanbul to the world
A journey that began with the finest essences at our production facility in Kartepe, Kocaeli, now continues through more than 75 stores across 49 provinces of Türkiye and 6 countries — from the United Kingdom to Poland, Romania to Iraq. Our goal is to bring the newest, highest-quality products to you in the easiest way.
We invest in research, development and innovation; all of our products are made with respect for nature and the environment, in accordance with national and international standards. Our product designs, store concepts and communication are reviewed and refined day by day.
Our Values
The principles that define us
Craftsmanship
Every formula comes from experienced noses; every bottle is filled with care.
Innovation
With ongoing R&D investment we offer the market's newest products — we set trends, not follow them.
Respect for Nature
Environmentally conscious production, in full compliance with national and international standards.
Accessible Luxury
We offer the premium fragrance experience with an elegance everyone can reach.
The Journey
Milestones
Royal Platinum is founded under SR Kozmetik.
The first franchise stores open; the open perfume concept spreads.
Launch of Black Series bamboo fragrances and the NICHE collection.
International growth with stores in the UK, Poland and Romania.
More than 75 stores across 49 provinces and 7 countries — a growing family.